About us
Enhance Your Wardrobe
Our collection features a range of clothing options, from casual wear to formal attire, all designed with sustainability in mind. We believe that fashion should not come at the expense of the environment, and our products reflect that commitment.
Start with the customer – find out what they want and give it to them.
Discover New Fashion Trends
Our collection features a range of clothing options, from casual wear to formal attire, all designed with sustainability in mind. We believe that fashion should not come at the expense of the environment, and our products reflect that commitment.
Start with the customer – find out what they want and give it to them.
Your Fashion Destination
Meet our fashion team
Dedicated professionals driving our fashion success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Alex is the driving force behind the brand. He loves to keep his hands full by participating in the design, marketing, and customer experience strategies.
Emily Carter
Chief Commercial Officer
Sarah is passionate about fashion. With her extensive experience as a Fashion Director in the retail industry, Sarah has transformed our brand into a style leader. She is a true visionary.
Olivia Turner
Chief Technical Officer
Olivia is one of the passionate individuals who can say they love what they do. She mentors 100+ in-house designers and looks after the community of fashion lovers.
Iris Joe
Chief Financial Officer
Jasmine, with her extensive fashion background, helps us curate the latest trends and improve our collections. She is determined to drive success and brings her expertise to elevate the brand.